Have you ever felt like every part of your business is just sorted? Everything is filed beautifully, your paperwork is up to date, your brand visuals, website and packaging is perfection. Your marketing and socials are completely scheduled. Your dream clients just throw themselves and their coins at you? You can’t even imagine how you could make your business better? Nope? Me either.
I think this business nirvana is a non-existent destination sold to us by the ‘it’s easy to get rich on the internetz!’ club. And by the relentless social media imagery we see of businesses that ‘appear’ to be completely relaxed, well oiled, highly profitable business machines. We tend to feel like we’re behind and we should ‘have our shit together’ more. It’s overwhelming to think about how much we would have to work on to feel like we were completely organised. The to-do list when running a business is relentless and the time to work on it doesn’t seem to make itself known. We try and set aside time to work ‘on’ our businesses rather than ‘in’ it for more than five seconds but again and again we push it aside to do the paid work.Read More