Inspired by the simplicity of coastal living, Kelsey Collective’s e-commerce website and brand identity was created to feel fresh, clean and calming. The elegantly simple logo, logo submark and neutral colour palette all feature on an array of packaging and in-store materials.
The online store created for Kelsey Collective is easily updated when the range changes and expands. The brand's imagery is the hero of the site, showcasing the luxury of the linen collection. The online store also features an e-newsletter opt-in to increase marketing opportunities and sales, a social media feed and Google Analytics to track site data.